Advertise to South Africa’s Agri Value Chain
Reach farmers, agri-professionals, new entrants and decision-makers who use Agribook as their primary reference for every stage of the South African agricultural value chain.
Audience snapshot · average month
Why Advertise with Agribook.Digital
www.agribook.co.za is South Africa’s largest online farming and agriculture handbook: a continuously updated, 500+ page reference covering 167 chapters across 14 major sections of the entire agri value chain, from production and livestock to markets, finance, training, legislation and careers.
Unlike pure listing sites, Agribook is first and foremost an information resource. Readers come with intent: researching options, comparing suppliers, planning entry into farming, or solving operational problems.
Advertising here places your brand in the context of trusted, practical content.
10,000–12,400
Page views / month
8,000–10,000
Sessions / month
~8 min
Avg. visit duration
70–80%
Desktop visitors
Figures: Google Analytics (Aug 2025–Jul 2026 average, bot-adjusted) and Zoho SalesIQ (Sep 2025–Aug 2026). Primary geography South Africa, with secondary interest from the US, Ireland and regional African countries.
Who reads Agribook
Trusted across the whole value chain
Farmers & new entrants
Individual farmers who access the handbook directly, from smallholders to commercial operations.
Organised agriculture
Provincial affiliates of Agri SA and their district farmers’ unions, plus AFASA, NAFU and TAU.
Industry & research
Commodity groups, universities, research organisations and SAATA agricultural schools.
Government & development
A 15-year relationship with the national Department of Agriculture, and readers across the public and development sectors.
Google Publisher Tag inventory
Ad Units & Placements
Four Google Publisher Tag units are currently available. All units use the path /23350755452/agribook.co.za/. Each unit has a house line item that fills 100% of unsold inventory at a R20 CPM floor.
| Unit | Size | Primary placement | Notes |
|---|---|---|---|
agribook_hp_billboard | 970 × 250 | Homepage only, below tagline and above Latest News | Exclusive home-page branding. Low volume, high visibility. |
agribook_header_leaderboard | 970 × 90 | Chapter templates (centre of the Hero image). Optional: blog, archive, category pages. | High reach on content pages. |
agribook_article_incontent | 300 × 250 | Chapter template side column (desktop & mobile). | Strong performance on high-traffic chapter pages. Contact us for best performing chapter pages which varies from month to month. |
agribook_article_sidebar | 300 × 600 | Blog template right rail (desktop). | Desktop only. |
Recommended for maximum value: run the 300×250 and 300×600 units on chapter templates (the highest-traffic pages) as well as blog. This significantly increases deliverable impressions.
Sponsorship packages
Direct sponsorships from R1,500 per month
Shared, category-specific and 100% SOV (Share of Voice) exclusive takeovers are available on all four units, with Sponsored Blog Post add-ons. Full package pricing, impression estimates and terms are in the Media Kit.
All prices are for one calendar month.
Programmatic
Prefer Self-Serve? Buy via Google Ads
Agribook’s inventory is sold programmatically through Google AdSense / Google Ad Manager under publisher network 23350755452. Advertisers who prefer self-serve, directly or through their agency, can buy it in Google Ads (Display or Performance Max campaigns) by adding agribook.co.za as a managed placement. The same four units are available. When no direct sponsorship is booked, they fill at the R20 CPM floor (or higher if market demand exceeds it).
1. Create a campaign
In Google Ads, set up a Display or Performance Max campaign.
2. Add the placement
Add agribook.co.za as a managed placement.
3. Launch
Your ads serve across the four Agribook units. Direct sponsorships take priority for reserved periods.
Creative must meet standard Google policies and Agribook brand guidelines (see Media Kit and Spec Sheet). Need help setting up a self-serve campaign or a hybrid approach? Contact us.
Direct sponsorship
How to Book
1. Get in touch
Tell us your preferred month, package and any targeting or section preferences.
2. Confirm & invoice
We confirm availability and send an invoice.
3. Send creative
Static or HTML5 in the listed sizes, at least 3 working days before go-live. See the Spec Sheet.
4. Go live
Your campaign is scheduled once creative and payment are received.
Ready to reach South Africa’s agri value chain?
Download the Media Kit for full pricing and the Spec Sheet for creative requirements, or contact us to book.